July 2025 – My 6-Year-Old’s Secret Admirer

by Erik Soderborg |
July 11, 2025
July has been something else…
Let’s get into this.

Here’s the Agenda

  1. Some Housekeeping
  2. OBBBA Clarification with Zacc Call
  3. A Book People Think Others Should Read, but They Should Actually Read Themselves 😉
  4. The 6-Year-Old Dating Scene

Some Housekeeping

This week… something crazy happened.
I had a video go viral, which hasn’t happened to that extent before.

You are my newsletter buddies, so you get to see behind the scenes of my thoughts and feelings in a different way, and this last week has been intense.
For example, the highest-viewed video on my channel before this week was about 1.6 million views, but that happened over about 3 years.

This week, a video got 2.4 million views…
… in 36 hours 😬

The prior record for the most form submissions, downloads, and contacts to me in a month was about 2,600.
This week, I got 2,800…
… in 36 hours.

This newsletter received thousands more people, so I’m feeling the pressure 😉
Whether you’ve been here a long time, or this is your first message… I hope this adds value to your life in the mayhem of emails.

You’ll get a different view of me than what’s on YouTube – including my quirks, flaws, insecurities, and the wonderful people in my life.

If you are new, here is a link to past newsletters if you care to read more:
Past Newsletters

With that out of the way…

OBBBA

It’s gotten a lot of attention.
This thing is… ENORMOUS… and I set off with this ambitious goal of putting together a video that summarizes it all – quickly and succinctly.

I failed.

To give you an idea of some numbers.

  • 860 Pages.
    The page counts have been all over, and it depends on what format it’s in.
    The final version I looked at had 860 pages.
  • 493 Amendments.
  • 20 Other Related Bills.

It’s a mess.
And many of the sections are written in a way where you have to know or refer to past bills (with equally confusing language) to understand what’s changing.

Since I know we are all fascinated with Dairy Margin Payments, check out this one part of the OBBBA:

​​(b) DAIRY MARGIN COVERAGE PAYMENTS.—Section 1406(a)(1)(C) of the Agricultural Act of 2014 (7 U.S.C. 9056(a)(1)(C)) is amended by striking ‘‘5,000,000’’ each place it appears and inserting ‘‘6,000,000’’.

So… to understand this single section (b) and its effect, you need to go to Section 1406(a)(1)(C) of an Act passed back in 2014.

This is all over the place in the OBBBA (and other bills like this) with references to bills passed decades ago.

This means… I’m not going to do an overview of the entire bill.
Instead, I made a video on small part of it that focuses on Tax Deductions that will apply mostly to retirees in the video that went viral: Retirees and the Big Beautiful Bill

I have some plans to make others around other, smaller parts of the bill that are in my wheelhouse or wheelhouse-adjacent 🙂

What I think will be just as useful, if not MORE useful to you, is the next video that is being released right now.

Zacc Call was kind enough to sit down with me and go over how to use the Social Security Taxability Worksheet that he and his team created to calculate your tax responsibility with the new tax deductions of the OBBBA.

He shares his screen as he walks through the different sections, what they mean, and how you can put in your income and Social Security, and find out how much of your Social Security is taxable, Roth conversion opportunities, and total tax liability.

Click The Picture or Here to Watch

Huge thank you to Zacc.
If you haven’t already, you can download the spreadsheet here and I would recommend having that up on one screen and watching the video with Zacc on a different screen.

From what we know… this is one of the most helpful tools available to most people hoping to figure out how to plan around Social Security and Retirement.

Book Recommendation

The Next Conversation: Argue Less, Talk More
Jefferson Fisher

My mother-in-law got this book for us and gave raving reviews.

Do you ever watch a video, or read a post, or a book… and think to yourself,
“Karen REALLY needs to read this so she’ll stop annoying everyone in the neighborhood with her political commentary.”

I had that thought many times while reading this.
But then, something hit me.

Follow this logic.

1. My mother-in-law read this book.
2. She probably had that same thought about her own Karen that I described.
3. She liked the book and its message so much, that she took the time to buy it, have it shipped, and give it to my wife and I.

It was at this point that I realized… that I… am my mother-in-law’s… Karen.

Some of this is tongue-in-cheek, and I personally apologize to all people actually named Karen.
I know many wonderful people named Karen and this is not meant to be directed at any Karen in particular.

We have a great relationship with my mother-in-law, and I can’t think of a time that we’ve argued in the past 15 years.
I think she got it for all her kids and their spouses to hopefully bring peace to her family.

This book does a wonderful job of going through how to handle difficult conversations, especially when emotions rise – whether at work, at home, or in your day-to-day interactions.

Read it and think about that person who’s annoying you that you wish knew this stuff.
And then, flip it on yourself and consider… what interactions would benefit from you implementing these ideas into your life?

Get it Here

Words of Wisdom

The 6-Year-Old Dating Scene
Our youngest is a doll.

I recognize that I’m biased… she’s my daughter… of course I’m going to think she’s cute… but I think objectively, we can agree that she’s adorable.

Especially when contrasting with her goofy dad’s mug by her side.

A couple months ago, she was coming to the end of her 1st grade year – and all of immense pressure and stress and homework that accompanies 1st grade 😂

There was a boy in her class who I’m already suspicious of, because that is my responsibility as a dad – Be wary of all boys that interact with their daughter.

Well… this boy would try to talk to her in class and at recess “all the time,” according to her.
One of his go-to conversation starters was to tease her about how he didn’t believe that she had been to 49 states (Reference is our family’s 48-state road trip last summer).

He would bring it up pretty regularly and at one point, called her a liar, which made her kind of sad.

One day, on the playground during recess, all the little 1st graders are running around, doing whatever 6-year-olds do at recess.

At one point, this boy – we’ll call him – Timmy… is by my daughter and, to get her attention… he pees his pants.

For you or me, I think we’d feel anything from a little embarrassed to mortified, but Timmy… just has a smile on his face.

He told my daughter that he has a crush on her and wanted to get her attention to make her laugh.

She just ran somewhere else to continue whatever game they were playing.

You may be thinking to yourself, “Erik, what on earth is going on here?!”
And trust me, my written account is much cohesive than her rendition of the story to us.

She said, “he doesn’t need to pee his pants to make me laugh… he just needs to tell me a joke or something.”

My daughter takes after her mom.
Comedy was the quickest way to my wife’s heart.

Here’s What I Learned
Look, I’ve been there… a young boy with a crush on a girl.

I was terribly shy around girls as a kid, and I’d argue that I still am.

Timmy was trying everything he could think of to start a conversation with my daughter in hopes that he’d somehow impress her enough to get her to notice him.

My mom told me as a kid that if a girl is teasing you, it means she likes you.
Maybe that was her way to make her awkward son feel better.

Or, maybe there’s some truth to it?

This boy started by teasing her and somehow went all the way to public embarrassment.
Hopefully, he didn’t go immediately from one to the other and tried more subtle conversation starters before resorting to extreme measures, but it got me thinking…

Whether it’s this boy trying to impress my daughter, or me trying to impress my wife, or a kid trying to impress their parents… sometimes we mistake what behaviors are truly impressive to the types of people we truly… in our heart of hearts… want to impress.

High School Kids 

I’ve always had the dream of coaching basketball.
Just as an assistant, though. Not the head coach.
And, I now have that opportunity as I’ve been an assistant coach for the local high school team.

I’ve been able to notice lots of high school kids who are going through even more social pressure than 1st graders, and the interesting behaviors they engage in to fit in or stand out to their peers.

Course language, teasing, hitting, and big, loud displays of shenanigans are everyday occurrences.
I know I fell into the trap as a teenager.
I’d like to think I grew out of it.

Now, I’m an Adult (in age only) 
Pressures still exist.
Wanting to fit in while still stand out is still on my mind.
I hope to impress people in my industry, in my neighborhood, and you in this newsletter.

I have had to deal with the fact that I can’t please everyone.
Not everyone will like me.
And, that’s okay.

Many of the people who I’m most impressed by, and who I hope to impress myself, have learned to be at ease with who they are without the need to appear a certain way to impress people they don’t know.

Buying an exotic car, a big house, a shiny watch, or expensive clothes may be what’s sold to us as impressive to strangers.
Winning arguments, name-dropping to colleagues, or imposing our will on the local waitress who got our order wrong may seem – to some – like what’s “cool.”

But, just like my daughter’s story, many of these behaviors – as perceived by the people we genuinely want to impress – are, in reality, the equivalent of peeing our pants in public.

Just like Tommy… we don’t need to try so hard.
We just have to be ourselves.

What Impresses Me Now 

Kindness.
Thoughtfulness for others.
Sincerity.
Showing up.
A quick smile, even when times are tough.
Time.
Attentiveness.

Time and attentiveness are so hard to control and harness towards those we care about with all of the pulls of life.

So, my challenge to you this month, is to focus your time and your attention on the things that truly matter to you and the people you actually care about.

Not to TV personalities.
Not to YouTubers who talk about Retirement 😉

Not to neighbors.

Focus on you, and the people you love most, who don’t need you to pee your pants for in order to get their attention, love, and respect.

A Sincere Thank You

Thank you – to all of you who take the time to read this and reach out with your kind words and support.
Whether this is your first newsletter or your 11th or anywhere in between… Please know that I appreciate you.

I hope you have a wonderful month, and I’ll see you in the next newsletter 🙂

Erik

Proud dad of this one.