September 2025 – Our Lasts

by Erik Soderborg |
September 17, 2025
Seems like every month our newsletter increases by a thousand or more, so welcome to all our new friends, hello to those of you have been here a while, and let’s get into this.

Here’s the Agenda

  1. Addressing 2026 Medicare Plan and Cost Changes
  2. A Book About Small & Mighty Figures
  3. My Attempt At Words of Wisdom

Bracing for Medicare in 2026

I have two videos out right now that address relatively recent announcements in the Medicare Advantage space and the rate increases on the Medicare Supplement plan side that have been implemented in 2025.

These videos go over WHAT is happening, WHY it is happening, and what your options are if you are experiencing these things.

You can click on the pictures to watch if you haven’t seen the videos already 😉

I am working on a similar video that will address Part D Prescription Drug changes coming.

Here are the points I hope everyone takes from these videos and what you will see in communications from your insurance companies.

  1. Changes are coming to many plans.

  2. These changes – in many cases, but not all cases – are resulting in higher costs.

  3. You have options and choices.

The video on the Advantage plan went a bit viral, and there are some common questions that are popping up from that that I’ll address here.

  1. Does Talking to Another Agent End Your Relationship with Your Current Agent? 
    No.
    Just talking to another agent or your insurance company doesn’t impact or change your relationship with your existing agent.

    Changing your plan… does.

    I will give you an example of how this is sneakily pulled off.
    A few years ago, my dad was on a plan with a certain company.
    He got married and moved about 15 minutes from his previous address, so he called the insurance company to update his address and check on dental providers.
    His existing plan was still valid in the zip code to which he moved.

    The agent at the insurance company updated his address, but told him that there was a different plan that he should look at because of his move and she could make that change over the phone.

    He didn’t want to change his entire plan and didn’t feel comfortable with what she said, so he hung up.
    He and I talked about this experience over lunch.
    Had the phone agent changed his plan, the insurance company would no longer need to compensate his agent.

    This is one of several tricks some insurance companies try to pull.
    If your plan is going away or changing, work with your agent.

    Similarly, simply calling another agent or broker… or answering one of the telemarketing calls you get, and just talking doesn’t automatically cause you to switch plans.
    However… if on that phone call they can get you to agree to change plans, that’s when your existing agent becomes your previous agent, and can no longer act on your behalf.

    We are not in the business of stealing clients from other agents.
    If you are working with an agent, please use him or her during these times of change.

    There are many wonderful agents out there who have no affiliation or connection with me.
    They are my competitors, and that is OKAY! There are so many good people in this space.

    However, there are also agents out there who do not take the service parts as seriously.
    There are agents out there who set you on a plan and you don’t hear from them again.
    There are seasonal agents who are employed by large, national call centers, who will put people on plans and, after the Annual Enrollment Period, are no longer employed there, so the person who helped you is no longer your contact.

    If you are experiencing any of the latter examples, or you do not have an agent, we are here to help when and how we can.

  2. Are all plans going away? 
    No.
    This was covered in the video, but somehow, people missed this.
    Right now, projections are that about 3% of folks on Advantage plans right now will be losing their Advantage plans for 2026 and have to find other options.
    That means 97% will not have their plans exit.
    Those 97% could have plan changes… but their plans are not exiting.

    If you are part of the 3%, that video gives you your options.
    If you are part of the 97%, that does not mean your plan will not change – so be on the lookout for your Annual Notice of Change (ANOC) this month – but your plan is not leaving entirely.

  3. When will your plan notify you? 
    Annual Notice of Change (ANOC) letters go out in September.
    If you haven’t seen it already, keep an eye out.

    New plans are not announced until October 1st and you cannot “do” anything until October 15th, so reaching out to your agent before October 1st to learn about new plans in 2026 won’t do you any good.
    You can reach out to your agent and schedule a time to meet after October 1st though 🙂

  4. What if your Advantage plan is not exiting? 
    If it is not going away, this means you can either keep your existing plan, change to another Advantage plan during the Annual Enrollment Period (October 15th – December 7th), or try to go through medical underwriting if you want to switch to a supplement plan – assuming you do not live in an Open Enrollment state like New York, Connecticut, Massachusetts… kind of Maine and kind of Vermont.

Those are the answers to the most common, relevant questions I’ve been seeing from the Advantage Exits video.

On the Supplement side, those of you who get this newsletter got first look at the Supplement Plan Rate Increases spreadsheet.
That has a few hundred more entries now if you’d like to see more number – including submissions from others and national data sources getting carrier information for September.

Supplement Rate Increases Sheet

Book Recommendation

The Small and the Mighty
Sharon McMahon

I’ll do my best to explain why I enjoyed this book so much.
I’m not trying to offend anyone, I’m just writing out loud here about how I approached this book.

I lived a mostly sheltered life growing up in the sense that I wasn’t exposed to much of the world and different cultures outside my home city and state.
Later, I got the opportunity to live in Russia for a few years and experience a completely different culture and people.

When I first got off the plane, I thought it was all a big prank.
There was NO WAY people could be live this differently from how I did.

With time, I learned that Russians, who have certain stereotypes in America, are like me.
They care about their friends.
They care about their family.
They have their own histories that have shaped the way they view the world, which are different in some ways to mine, and similar in some ways as well.

This book tells the stories of people whose names are not as well known throughout history and their courageous actions that helped improve the lives of minorities and women in the United States.
People who were raised in different times, with different standards, and different views of the world.

Unlike many other books of this genre, this book was not focused on making you, the reader, feel guilty about who you are or who your ancestors were or people who are in no way connected with you… were – especially given the fact that many of the heroes in this book lived and died well before we were born or old enough to have an idea of the world.

So… that’s my introduction.

I enjoyed this book.
I enjoyed how the author tells the stories.
And I hope you enjoy it, too.

Get it Here

Words of Wisdom – Our Lasts

Playing Tag

My kids were at a park this past week, playing tag with a bunch of other kids they had never met before.

But this was like… a legit, intense game of tag.

Every kid carried this look of determination on their faces as they were fleeing or pursuing each other in the hopes of tagging or not getting tagged.

Those same faces shift to elation or disappointment with the contact of the pursuant’s hand on the pursued.

A friend of mine and his wife came over and their kids joined the fun, and as we were chatting about life… a thought came to me.
“Andy, when was the last time you played tag? But, like… for real. Trying your hardest to tag or not get tagged?”

We both thought about it for a bit and we had no way of knowing when that was.

Were we 10? 12? 16? 30?

My guess is that my answer is closer to the 12-16 range, and we’ll never really know… but that moment does exist somewhere in time!
There was a “last time” that I seriously played tag.
And… I still have the power to change that date.
Anyone want to play?

I went on with my life, not thinking too much more of my tag ambitions… it until last Wednesday…

Shower Thoughts
So, there I am… in the shower – and before you get too nervous about where this is headed – that’s as graphic as I’ll get about the general setting.
It’s important though, because the shower is a place where my mind just kind of relaxes through all the mayhem that is life.

The fact that the day is a Wednesday is also important because every Wednesday, I go to lunch with my dad.
It’s like clockwork, and something we’ve been doing for the past 15 years.
After this particular shower I was headed to lunch with him.

For whatever reason, my thoughts connected my lunch with my dad to that “last time playing tag” idea from earlier, and I realized…

There is going to be a “last time” that I get to go to lunch with my dad.

This thought… sent me into a spiral.

In last month’s newsletter, I shared how I’ve become a bit of an emotional guy – crying at random things that make me happy or sentimental.

In this shower, as these “last time” thoughts are circling in my head, I just started crying.

I wasn’t sobbing.
It wasn’t anything uncontrollable and I don’t know that it was even sad.

The tears just came, and, with the water from the shower pouring down my face, had someone been creepily watching me during this shower, they would’ve never known that I was crying.

An onslaught of emotions got me thinking about several routines in my life that will have… or have had… a “last time.”

My Dad

I shared the lunch routine we have, but we have another.

Every time I call my dad, the beginning of the conversation is always the same.

I start with, “David.”

Now, I started calling him by his first name as a joke a long time ago and now… we keep it going.
For those wondering, it’s not a sign of disrespect at this point 🙂

Him: Erik.

Me: Did I wake you up?

Him: Some version of, “I’ve already got a full-day’s work in before you even think of waking up.”

Us: Haha

Conversation continues about why we originally called.

I don’t know when, and I don’t want it to be soon, but there will be a time where we will have our last phone call.
And… that day is closer now than it was when I started typing this message.

My Mom

My pet name from my mom was “Punkin.”

The phone call from her would always start, “Hi Punkin!”

Since she passed, I haven’t heard those words, and, unfortunately, never will again.

Ever since I was little, I would tell her I love her and she’d respond with, “I love you more.” At which point, I would pull out the trump card with, “I love you the most!”

She’d respond with, “Nope. That will never be true.”

As a parent, I now understand that she was right.

About a year before she passed, she gave me a little craft that hangs on the wall of our living room that says, “Love You More…”

And, the back, she signed it, “Punkin – I will always love you more! ❤️Mom”

My Wife

My wife was my high school crush.

I never had the guts to talk to her while in high school, but later in life, I was able to trick her into dating and subsequently marrying me.
I wrote a bit more about that experience in a previous newsletter:
https://theretirementnerds.com/newsletters/december-2024-the-awkward-teenager/

We have a bedtime ritual, and I don’t even know how or why it started… it just… did.

Every night, whether we are still tired or sad or angry… we do this same thing.

I give her 5 quick kisses on her lips.
1 kiss on her nose.
1 on her forehead.
5 more on the lips, followed by, “You sleep good muchacho…”

3 kisses on the lips, “Remember I love you the most,”

5 more kisses on the lips, another on the nose, one on her cheek, and 5-10 more on the lips.

After her avalanche of 27-40 kisses, she says, “No way, Jose.”

There’s the age-old wisdom of “never go to bed in the middle of an argument with your spouse.”

Now that I think about it, basically, every night of our entire marriage ends with an argument.

And, true to the theme here…
There will be a last time she and I do this bedtime ritual.
Whether because of illness, me losing my mind, her realizing she could do better than me, or death… there will be… a last time.

My hope is that science figures out a way for us to live forever and that day never comes.
I’ll hold to that hope, but my mind understands, that again… that inevitable day is closer now than it ever was before.

My Kids

My kids and I have two daily routines when school is in session.

The first is a play on the I love you more game.

They quickly figured out the “I love you the most” trick, so I was able to beat that one with, “I love you the most, I said it first.”
Because… with kids, whoever called it first, wins.

We had to establish ground rules so they didn’t come barging into our bedroom too early in the morning, so after 7:00 AM, we are all allowed to say it, and whoever says it first, wins that day.

Same rules apply later at 8:30 PM, to see who wins the night.
So, twice a day, we all race to say this to each other first.

I usually win, but every once in a while, they get me, so I have to change the rules for that day to somehow make so I still win.

They will move on.

There will come a time where they will no longer want to play.

They will be too cool or too mature or any number of possible reasons will lead to there being a last time they want to play this with me.

The second routine we have is when I drop them off to school.

Every day, I give them a big squeeze hug, and I ask three

  1. Will you be nice?

  2. Will you be helpful?

  3. Will you do your best?

Followed by, “I love you so much.”

I wonder if I’ll recognize the last time I will get to do this one.

Firsts vs Lasts

Once we are old enough to remember things, it’s easier for us to remember our firsts rather than our lasts.

Our first kiss.

Our first concert.

Our first job or car or broken bone.

These were novel experiences that changed our lives moving forward.

But our lasts… we never really know when they are coming.

The last time we ran at a full sprint.

The last time we ate Ramen noodles.

The last time we will fly in an airplane.

The last time we picked our child up and held him or her in our arms.

The last time we were picked up by our mom or dad.

The last time we get to hug our mom, or our friends, or our kids.

I won’t go deep into this, but Charlie Kirk was assassinated about 30 minutes from where I live.
I abhor violence.
I don’t identify as part of either party and this was awful. Period.

Outside the horror and sadness I felt learning that another son, husband, and father was killed in that way, my mind went to these thoughts about “lasts.”

His last event.
His last words.
His last moments with his family.

These lasts happen every. single. day.
Some are horrific and tragic.
Some are quiet and peaceful.
Some lasts… like my last game of tag… aren’t even noticed or acknowledged.

Whispers that nobody will ever hear or recognize.

I get to interact with tens of thousands of people a year at this point, and with this many people, and the demographic of people I try to help, I experience many last phone calls or emails with people who I never get to interact with again because they passed away.

People ask what I do for a living and I say I help people with Medicare.

Most who hear this don’t know what that means.

I don’t know that my wife fully knows what that means.

But it has become much more than just making videos or taking phone calls or answering emails about Medicare – because of people like you who read this, or who I’m lucky enough to interact with, or those who watch the videos and comment on YouTube… because I know so many of you now by name (or YouTube username).

I hear your stories.
I hear about your families.
I hear about your successes and your struggles and it is so wonderful and exhilarating and meaningful.

But… there are times when it is overwhelmingly heavy, thinking about our “lasts.”

This Month

My challenge to you is to take time this month and consider some of the more meaningful lasts in your life.
Embrace and remember those that you can’t get back.
Recognize that you have the ability and power to shape how some of them will be moving forward.

Take the steps to make a difference with the ones you still have time to change.

If you have relationships that have been soured, or people you left on less-than-solid terms, reach out to them, and influence the lasts in your life where you can.

Moving forward, as you interact with people with whom you never think will be out of your life, treat those precious moments for what they are – and don’t let your last moments go by unnoticed.

A Sincere Thank You

Thank you for being a part of my life and allowing me to be one small part of yours in the form of this monthly message.
I know these get long, so thank you for taking the time to read this and to those of you who reach out.

I hope there are many, many more of these newsletters, and whether this is your first newsletter or your last… or anywhere in between… Please know that I appreciate you.

I hope you have a wonderful month, and I’ll see you in the next newsletter 🙂

Erik